It all seems so obvious looking back. You start an electronics company whose central pillar and actual name celebrates the abundance of knobs on its products. Yet the knobs themselves are a ubiquitous off-the-shelf design that has been around since the 1970s. I could have picked any knob design in 2020 when I started Knobula but there was something special about the Sifam skirted control knobs. They were a classic form found on all the best British mixing consoles, and I had personally...

The advantage of being able to produce my own standout graphics and eye-catching launch videos was now worthless since the videos were being perceived as cheap AI slop, when in fact it was made using good old fashioned CGI

TR-909. You can't just sample it There’s a persistent narrative in music production that digital sounds fake — that analog has some...